CBS Television Network

CBS Television Network
Importante compañía de difusión medial y cadena de televisión estadounidense.

Empezó en 1928 como Columbia Broadcasting System, una pequeña cadena de radio dirigida por William S. Paley. Mediante el ofrecimiento de programación gratis a las estaciones afiliadas, a cambio de que estas transmitieran programas auspiciados, Paley aumentó su red de 22 estaciones a 114 en 10 años. Estrellas como Fred Allen, Bing Crosby y Kate Smith aumentaron la audiencia en la década de 1940. Jack Benny, Ed Sullivan, Lucille Ball, Mary Tyler Moore y Walter Cronkite hicieron de CBS la red de televisión más influyente en la década de 1970. La compañía se diversificó a otras áreas, pero sólo Columbia Records tuvo éxito, por lo que en 1985 la corporación vendió sus otras divisiones y se concentró en la difusión medial. Una baja en la audiencia y en el número de estaciones afiliadas significó su venta a la Westinghouse Electric Corp. en 1995. CBS Corp. fue adquirida por Viacom Inc. en 2000.

Enciclopedia Universal. 2012.

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